Kanye West Announces YZY Token Memecoin Launch, Blending Celebrity Influence with Crypto
Kanye West ventures into cryptocurrency with the launch of YZY Token, a memecoin merging financial instruments with internet culture. The move signals growing celebrity engagement in digital assets, though details on tokenomics and exchange listings remain undisclosed.
Unlike established coins like BTC or ETH, this celebrity-backed token enters a crowded memecoin market competing with DOGE, SHIB, and PEPE. The announcement follows a trend of high-profile figures leveraging blockchain for fan engagement and speculative trading.